Simply Gold Co. turned to Ai Agents to stand out in a competitive market, aiming to convert more leads into face-to-face meetings without losing the personal touch their brand is known for.
About
Simply Gold is an innovative digital marketing agency that specializes in helping small and medium-sized businesses grow through full-service strategic marketing solutions. Known for exceptional support and a customer-first approach, Simply Gold has earned a reputation for delivering real results across a wide range of industries.
Industry
Marketing Agency
# of Employees
10-20
The Challenge:
Simply Gold Co. was growing fast in a highly competitive space. The sales team was constantly networking, reaching out, and following up—but the sheer volume of tasks was starting to chip away at what made them special: their personal, relationship-driven approach.
They were spending way too much time on repetitive tasks like qualifying leads, writing follow-up emails, and trying to schedule meetings. The team was burning hours on admin instead of doing what they do best—building real connections.
They didn’t want to sacrifice quality for speed, but something had to give. They needed a way to scale without losing the warmth and personality that defined their brand.
Choosing SalesAi
Instead of hiring more humans, Simply Gold Co. made the bold move to hire SalesAi’s Ai Agents—intelligent, always-on conversational assistants designed to take repetitive sales tasks off their team’s plate.
These Ai Agents stepped in quickly, seamlessly integrating with their existing workflows. Trained to sound and respond like a member of the Simply Gold Co. team, they began qualifying leads in real-time, sending on-brand follow-ups, and even booking meetings straight into reps’ calendars.
It wasn’t just automation—it felt like adding a whole new set of hands to the team without the overhead of recruiting, training, or managing additional staff.
The Results
With Ai Agents handling the busywork, Simply Gold Co.’s reps got back to what they do best: having real conversations and closing deals.
Their conversion rate from lead to meeting jumped by 20%
Reps got 30% more time back in their day
And every prospect still felt like they were getting the personalized attention Simply Gold Co. is known for
Most importantly, they didn’t have to compromise on authenticity to achieve scale. They found a way to grow smarter—not just bigger.
Now, Simply Gold Co. is expanding their Ai Agent team even further—using SalesAi to handle post-meeting follow-ups, re-engage cold leads, and support other departments. The result? A team that feels bigger, faster, and more human than ever.
