How ABC Packaging Uses SalesAi as the First Line of Defense for Sales and Support Calls

ABC Packaging Puts SalesAi on the Front Lines to Screen Calls and Fast- but that wasn't always the case.

For years, ABC Packaging relied on live admin services and other outsourced solutions with real people answering the phones. The problem? They were expensive, inconsistent, and often unreliable.

“I can’t tell you how many times we had to review and rewrite scripts because a new human agent went off script and ended up blowing an opportunity,” says David Marinac, President of ABC Packaging Direct and StandUpPouches.net.

The challenge was even bigger for a company like ABC Packaging, where nothing is “off-the-shelf.” Every customer has unique needs, so calls can’t be treated like a generic transaction. Prospects need to feel understood, and projects have to move forward quickly so the team can quote accurately.

That’s why SalesAi stepped in to become their front line for calls — screening out the tire-kickers and letting the sales team focus on the conversations that actually drive revenue.

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The Challenge

ABC Packaging’s team was constantly juggling a high volume of inbound and outbound opportunities:

• Web form submissions
• General inquiries
• Older leads still lingering in the pipeline

The problem? Many of those calls weren’t ready for sales, and reps were spending hours answering basic questions instead of closing deals. That meant:

• Warm leads sometimes waited too long for a follow-up if reps were tied up with low-value calls
• There was no consistent “first responder” to handle inbound calls and legacy leads
• Sales productivity suffered because too much time went to screening rather than selling

David and his team knew they needed a solution that ensured every call was answered, every lead was touched, and only the highest-priority opportunities landed on a rep’s desk.

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Enter SalesAi

ABC Packaging deployed SalesAi’s Ai Voice Agent as their 24/7 first point of contact for multiple lead sources:

• Web Form Submissions → Immediate outreach to inbound leads
• Older Lead Follow-Up → Automated re-engagement for dormant prospects
• Inbound Call Screening → Website visitors call the Ai Agent first, who filters and routes only high-value prospects to sales

This meant:
✅ Every lead got a fast, consistent response
✅ Sales reps only took calls that truly mattered
✅ Low-value inquiries were handled efficiently without eating into selling time

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The Results

In just the first 60 days:

• 5% of engaged leads were live-transferred directly to sales
• Sales reps cut down time spent on unqualified or early-stage calls
• The business had one consistent voice for every inbound and outbound call

“We’ve only just scratched the surface,” says David. “It’s not just about the hours we’ve saved — it’s about how productive and profitable our agent has become, activating new leads and old ones.”

With a cleaner pipeline and more focused reps, ABC Packaging now sees their Ai Voice Agent as the foundation for scaling AI-powered outreach across the entire company.