7 Best AI Prospecting Tools to Empower Your Sales Team

If you're looking to scale your sales efforts, you know that simply hiring more reps isn't always the most efficient or cost-effective solution. What if you could add a new team member who works 24/7, analyzes data in seconds, and handles initial outreach with a perfectly human-like touch? That’s the promise of modern ai prospecting tools. Think of them less as software and more as digital teammates designed to support your sales reps. They can sift through data to find the best leads, start conversations, and even book meetings, freeing up your team to focus on strategy and closing. In this article, we’ll explore how to "hire" your first AI agent, what to look for, and how to integrate it seamlessly into your existing workflow.

Key Takeaways

• Focus on Augmentation, Not Just Automation: The goal is to give your sales reps superpowers, not replace them. Use AI to handle the repetitive, top-of-funnel tasks like initial outreach and scheduling, which frees your team to apply their expertise to building relationships and closing deals.
• Prioritize a Tool That Fits Your Workflow: A powerful platform is useless if it creates friction for your team. Ensure your chosen tool integrates seamlessly with your CRM to create a single source of truth, eliminate manual data entry, and keep your reps working efficiently in one place.
• Solve Your Biggest Bottleneck First: Instead of getting distracted by a long list of features, start by identifying your team's single biggest prospecting challenge. Whether it's finding accurate data or qualifying interest at scale, choose a tool that is purpose-built to solve that specific problem.

What Exactly Are AI Prospecting Tools?

Let's start with the basics. At its core, an AI prospecting tool is a smart system designed to help your sales team find and connect with the right potential customers, more efficiently. Think of it less as a robot and more as an incredibly sharp, data-savvy assistant for your team. These tools use technologies like machine learning to sift through massive amounts of data, identifying patterns and signals that the human eye might miss.

Instead of spending hours manually researching and guessing who to contact next, your team gets a clear, data-backed roadmap of their most promising opportunities. These tools can pinpoint ideal customer profiles, personalize outreach, and even automate initial conversations with dedicated AI agents, freeing up your reps to focus on what they do best: building relationships and closing deals. The goal isn't to replace your talented salespeople but to equip them with the insights and automation needed to be more effective. It’s about working smarter, having more meaningful conversations, and ultimately, driving more revenue. By handling the repetitive, time-consuming parts of prospecting, these tools give your team the space to be more strategic and human in their approach.

How Prospecting Has Evolved

Not too long ago, finding new customers was a grind. Sales teams relied on manual methods, spending countless hours combing through directories and lists. The arrival of the first customer relationship management (CRM) systems in the 90s was a huge step forward, allowing teams to digitally organize their customer data. As technology advanced, automation tools helped reduce some of the repetitive tasks. But even with these improvements, much of the process still relied on intuition and manual effort. This evolution has paved the way for a more intelligent approach, moving from sheer volume to targeted, high-quality interactions.

How AI Changes the Game for Sales

AI takes prospecting to a whole new level by introducing precision and personalization at scale. First, AI tools analyze historical and real-time data to identify which prospects have the highest potential to become customers. This data-driven insight ensures your team spends their valuable time talking to people who are genuinely a good fit, dramatically improving their chances of success. Second, AI allows for deeply personalized outreach. By analyzing a prospect’s behavior, preferences, and past interactions, you can craft messages that truly resonate. This means every conversation, whether through email or an AI voice call, starts off on the right foot, feeling relevant and helpful rather than generic. It’s a fundamental shift that helps your team build stronger connections from the very first touchpoint.

Must-Have Features in an AI Prospecting Tool

When you’re looking for the right AI prospecting tool, it’s easy to get lost in a sea of features. The key is to focus on what will actually move the needle for your sales team. A great tool doesn't just add more tech to your stack; it acts like a smart assistant, clearing the path for your reps to do what they do best: build relationships and close deals. It should handle the time-consuming, repetitive tasks that bog your team down, offer sharp insights that lead to better conversations, and fit right into your existing workflow without causing a major disruption. Think of it less as a piece of software and more as a new, highly efficient teammate. From identifying your best prospects to personalizing your outreach at scale, these are the core features that separate the must-haves from the nice-to-haves.

Score and Prioritize Your Best Leads

Not all prospects are created equal, and your team’s time is too valuable to spend chasing dead ends. The best AI tools act as a filter, automatically analyzing data to identify which prospects have the highest potential to convert. By looking at firmographics, engagement history, and behavioral patterns, the AI can refine your list of leads and surface the ones most likely to be a great fit. This means your sales reps can start their day knowing exactly who to focus on, leading to more productive conversations and a shorter sales cycle. It’s about working smarter, not just harder.

Automate Your Conversations

Imagine having a team member who could instantly engage every new prospect, ask the right qualifying questions, and book a meeting with a sales rep—all without getting tired. That’s the power of conversational automation. Top-tier AI tools can deploy AI agents to handle these initial interactions with a human-like touch. These agents can nurture prospects in real time, capture key details, and seamlessly hand off qualified opportunities to your team. This frees up your reps from the back-and-forth of scheduling and ensures no prospect ever slips through the cracks due to a slow response time.

Get Real-Time Analytics and Coaching

You can't improve what you don't measure. A solid AI prospecting tool should give you a clear, real-time view of your team's performance. Look for dashboards that track essential sales prospecting KPIs like meeting booking rates, response rates, and the cost per qualified prospect. Some advanced platforms even offer AI-driven coaching, analyzing conversations to provide reps with feedback on what’s working and where they can improve. This data-driven approach helps you fine-tune your strategy and gives your team the actionable insights they need to consistently hit their goals.

Create Personalized Content, Instantly

Generic, one-size-fits-all messages just don't cut it anymore. Personalization is key to breaking through the noise, but it can be incredibly time-consuming. AI tools solve this by instantly crafting highly personalized emails and messages. By analyzing a prospect’s professional background, company news, and past interactions, the AI can generate relevant, compelling content that resonates on an individual level. This allows your team to scale personalized outreach efforts without spending hours on research for every single person they contact.

Understand Sentiment and Track Responses

Knowing a prospect opened your email is one thing; knowing how they feel about it is another. Modern AI tools go beyond simple open and click tracking to perform sentiment analysis on replies. The technology can interpret the tone and intent of a prospect's message, helping you gauge their level of interest or identify potential objections early on. This gives your sales reps valuable context before they even pick up the phone, allowing them to tailor their approach and have more meaningful, effective conversations with the people who are genuinely interested.

Enrich Your Data and Integrate Your Tools

Your AI prospecting tool shouldn't live on an island. To be truly effective, it needs to connect seamlessly with the other systems you rely on every day, especially your CRM. Look for a tool that offers robust integrations to ensure a smooth flow of information. This prevents data silos and eliminates manual data entry. A good AI tool will also enrich your existing data, automatically finding and filling in missing contact information or company details. This ensures your team is always working with the most accurate, up-to-date information, which is the foundation of any successful AI sales adoption.

The Top AI Prospecting Tools, Compared

With so many options on the market, finding the right AI prospecting tool can feel like a huge task. The truth is, the "best" tool really depends on your team's specific goals, sales process, and budget. Some tools are fantastic for finding accurate contact data, while others excel at automating the actual conversations with potential customers. Many high-performing sales teams even use a combination of these tools to build a powerful, customized tech stack.

Think of it this way: one tool might help you identify which companies to talk to, another might give you the direct phone number for the right person, and a third could handle the initial outreach for you. Below, we’ll break down some of the top players in the AI prospecting space to help you see how they stack up and where they might fit into your workflow.

SalesAI

SalesAI is designed to automate the most time-consuming part of prospecting: the conversation itself. Instead of just providing data, it gives your team AI-powered agents that engage prospects through voice, SMS, and email. These agents can handle initial outreach, qualify interest, and even schedule meetings directly on your sales reps' calendars. This approach is perfect for teams that want to scale their outreach and ensure every potential customer gets a timely, personalized response. You can even meet the AI agents, like Alexa for outbound prospecting or Walter for inbound qualification, to see how they can fit into your team.

Apollo.io

Apollo.io is a powerful all-in-one sales intelligence platform. It’s known for its massive database of contacts and companies, which you can filter through to find your ideal prospects. Beyond just data, Apollo provides tools for sequencing emails, tracking engagement, and analyzing your outreach performance. It’s a great option for teams that need a single platform to find, engage, and track potential customers. The platform’s ability to integrate with your CRM helps keep all your sales activities organized and your data in one place, making it a solid foundation for any sales stack.

LinkedIn Sales Navigator

If your ideal customers are active on LinkedIn, Sales Navigator is an essential tool. It works with the platform’s vast professional network to help you find the right people at the right companies. Its advanced search filters let you zero in on decision-makers based on criteria like job title, company size, and seniority. Sales Navigator also provides alerts on job changes and company news, giving you timely reasons to connect. It’s less about automation and more about using data to build relationships and conduct more effective, personalized outreach on the world's largest professional network.

Cognism

Cognism’s main focus is on providing high-quality, accurate, and globally compliant B2B data. This is a huge advantage for teams that are concerned with data privacy regulations like GDPR. Cognism uses AI to verify contact information, including direct-dial phone numbers and email addresses, ensuring your team isn't wasting time on bad data. It also provides intent data to help you identify accounts that are actively researching solutions like yours. For sales teams that prioritize data accuracy and want to prospect with confidence, Cognism offers a reliable and compliant data source to fuel their outreach efforts.

ZoomInfo

ZoomInfo is a market leader in the sales intelligence space, known for its deep and detailed database of company and contact information. One of its standout features is its advanced intent data, which signals when a company is actively researching topics relevant to your business. This allows your team to prioritize outreach to accounts that are already in a buying cycle. With detailed organizational charts and insights into company tech stacks, ZoomInfo equips your reps with the context they need to have more relevant conversations. It’s a powerful tool for teams that want to target the right leads at precisely the right time.

LeadIQ

LeadIQ is built to make the process of capturing prospect data as simple and efficient as possible. It works as a browser extension that lets your sales reps easily find and save contact information from LinkedIn and other websites directly to your CRM. This significantly cuts down on the manual data entry that can slow reps down. The platform focuses on verifying email addresses and finding contact numbers so your team can spend more time talking to potential customers and less time searching for their information. It’s an excellent tool for improving the speed and efficiency of your prospecting workflow.

Lusha

Similar to LeadIQ, Lusha is a popular tool for quickly finding accurate B2B contact information. It’s widely used by sales professionals for its simplicity and the quality of its data, particularly direct-dial phone numbers and email addresses. Lusha offers a browser extension that allows you to find contact details for prospects while you’re on LinkedIn or company websites, making it easy to build targeted lists on the fly. For teams that need a straightforward, reliable way to get contact data and enrich their prospect lists, Lusha is a user-friendly and effective solution.

Connecting Your AI Tool to Your CRM

Choosing a great AI prospecting tool is the first step. The next, and arguably most important, is connecting it to your Customer Relationship Management (CRM) system. Think of your CRM as your team's central hub for all customer information. If your AI tool operates separately, you create data silos and force your team to jump between systems, which defeats the purpose of improving efficiency.

A solid integration ensures that all the valuable information your AI gathers—from conversation transcripts to prospect qualifications—is automatically logged in the right place. This creates a single source of truth, giving your sales reps the full context they need for every interaction. It turns your AI from a standalone gadget into a fully integrated digital teammate that makes your entire sales process smarter and more streamlined.

Keep Your Data Flowing Smoothly

A seamless connection between your AI tool and CRM is the foundation of an efficient sales process. When these systems talk to each other, data flows automatically, eliminating the need for manual entry and reducing the risk of human error. This means every call logged, every note taken, and every contact detail updated by your AI is instantly reflected in your CRM.

This constant, real-time sync ensures your sales team always has the most current information at their fingertips. They can see a prospect's full history without toggling between tabs, leading to more informed and effective conversations. A well-planned system integration uses APIs to create a reliable bridge between your tools, ensuring data moves where it needs to, exactly when it needs to.

Gain Deeper Customer Insights

When your AI prospecting tool feeds data directly into your CRM, you unlock a much deeper understanding of your prospects. Your AI can analyze conversation patterns, detect sentiment, and identify key topics that come up during calls. These insights, when paired with the existing data in your CRM, create a rich, detailed profile for every contact.

Over time, this combined data helps your AI refine what an ideal prospect looks like for your business. It gets better at identifying high-potential leads, allowing your sales team to focus their energy where it counts most. As you can see in our case studies, this data-driven approach helps teams prioritize effectively and close more deals by focusing on prospects who are truly a good fit.

Automate the Busywork

One of the biggest wins of integrating your AI tool with your CRM is the automation of tedious administrative tasks. Your sales reps are hired to sell, not to spend hours on data entry. An integrated system handles the busywork for them, from logging call activities and outcomes to updating contact records and scheduling follow-up tasks.

Imagine an AI agent like Walter qualifying an inbound lead and booking a meeting. With a proper CRM connection, that meeting is instantly added to the right sales rep’s calendar, and the entire conversation transcript is logged in the prospect's CRM record—all without a single click from your team. This frees up your reps to concentrate on building relationships and having strategic conversations.

Keep Your Data Clean and Accurate

Bad data can quietly sabotage your sales efforts. An outdated phone number or an incorrect job title can lead to wasted time and missed opportunities. Integrating your AI tool with your CRM is one of the best ways to maintain data hygiene. The AI can automatically update and enrich contact records with fresh information gathered during conversations.

This ensures your CRM remains a reliable and accurate resource for your entire team. Instead of dealing with duplicate entries or incomplete profiles, your reps can trust the data they’re working with. This not only improves their efficiency but also enhances the accuracy of your sales forecasting and reporting, giving you a clearer picture of your pipeline's health.

Don't Forget Privacy and Security

Connecting systems and sharing data means you have to be diligent about privacy and security. When you integrate your AI tool with your CRM, you're moving sensitive customer information between platforms. It's essential to ensure that both tools and the connection between them are secure and compliant with regulations like GDPR and CCPA.

Before you commit to a tool, review its security policies and data handling practices. A trustworthy provider will be transparent about how they protect your data. By prioritizing security from the start, you can confidently leverage the power of AI while upholding your commitment to customer data privacy and building trust with your prospects.

How to Set Your Team Up for Success

Bringing a new AI tool into your workflow is about more than just technology—it’s about people and processes. The most powerful tool won't move the needle if your team doesn't know how to use it or if it doesn't fit into your existing systems. Setting your team up for success from day one is the key to getting a real return on your investment. It requires a thoughtful plan that covers everything from technical integration to team training and defining your goals. By taking these steps, you can make sure your new AI teammate is welcomed as a valuable contributor, not just another piece of software.

Plan Your System Integration

Before you get started, map out how your new AI tool will connect with your existing tech stack. A prospecting tool that doesn’t communicate with your CRM creates more work, not less. Plan your integration carefully, making sure your AI can seamlessly pass information back and forth with your core systems. This ensures that your reps have all the context they need in one place and that your data stays consistent and reliable. A smooth data flow is the foundation of an effective AI strategy, so take the time to get it right. You can find resources in our Help Center to guide you through the process.

Get Your Team On Board

The best way to get your team excited about a new AI tool is to involve them from the beginning. Be transparent about why you’re bringing in AI and how it will specifically help them succeed. Frame the tool not as a replacement, but as a digital teammate designed to handle the repetitive tasks they don’t like, freeing them up to focus on building relationships and closing deals. Explain how it benefits them personally—less time on data entry, more qualified conversations, and a better chance of hitting their targets. When your team sees the AI as a partner in their success, adoption happens naturally. You can even introduce them to our AI agents to help them visualize their new teammate.

Find the Right Balance Between AI and Human Touch

AI is incredibly powerful for scaling outreach and qualifying interest, but it can’t replace the nuance and empathy of a human connection. The goal is to find the perfect partnership between AI and your sales reps. Let the AI handle the initial, time-consuming stages of prospecting, like reaching out to new leads and booking meetings. This allows your team to step in at the most critical moment: when a prospect is qualified and ready for a meaningful conversation. For example, an inbound AI agent like Walter can engage website visitors 24/7, ensuring no lead slips through the cracks, and then seamlessly hand off the conversation to a human rep.

Define What Success Looks Like

How will you know if your AI prospecting tool is actually working? You need to define success with clear, measurable metrics before you even start. Sit down with your team and set specific goals. Are you trying to increase the number of meetings booked per month? Reduce lead response time? Improve your lead conversion rate? Establish your baseline and identify the key performance indicators (KPIs) you’ll track, such as meeting booking rates or cost-per-qualified-lead. Having these goals in place gives you a clear benchmark to measure against and keeps everyone focused on the outcomes that matter. Seeing how other businesses have succeeded can also provide a great starting point; check out our case studies for inspiration.

Monitor and Optimize Your Performance

Implementing an AI tool isn't a one-and-done task. To get the most value, you need to continuously monitor its performance and look for opportunities to optimize. Schedule regular check-ins to review your KPIs and discuss what’s working and what isn’t. Use the data-driven insights from your tool to identify patterns and refine your approach. You might find that certain message scripts perform better than others or that your lead scoring criteria need a little tweaking. This ongoing process of analysis and adjustment ensures that your AI strategy evolves and improves over time, delivering better and better results for your team.

Common Roadblocks (And How to Get Around Them)

Bringing any new tool into your sales process can feel like a big lift, especially when that tool is AI. It’s easy to get excited about the potential, but it’s just as important to be realistic about the hurdles you might face. Thinking through these challenges ahead of time is the best way to ensure a smooth rollout and get your team excited about their new capabilities. From building trust in a digital teammate to making sure it plays nicely with your existing software, a little preparation goes a long way.

The good news is that these roadblocks are common, and they all have straightforward solutions. We’ll walk through the biggest ones you’re likely to encounter: getting your team to trust their new AI assistant, handling the technical side of integration, dealing with messy data, encouraging team adoption, and, most importantly, making sure you don’t lose that essential human touch in your sales process. By tackling these head-on, you can turn potential obstacles into stepping stones for success.

Building Trust in Your New AI Teammate

Let’s be honest: the term “AI” can be intimidating. Your team might worry about their roles changing or feel skeptical about a machine’s ability to handle nuanced conversations. The best way to get past this is to frame the AI not as a mysterious black box, but as a new member of the team. Introduce your AI agent by name and clearly define its role, just like you would with a new hire. Show your team exactly how this digital teammate will take on repetitive tasks, like initial outreach or follow-ups, so they can focus on building relationships and closing deals. Transparency is key—be open about the AI’s capabilities and its limitations to build confidence from day one.

Handling Complex Integrations

A powerful AI tool is only useful if it fits into your team’s existing workflow. If your reps have to jump between multiple disconnected systems, you’ll create more friction than you solve. Before you choose a tool, map out your current tech stack—your CRM, email platform, and any other sales software you rely on. A solid AI prospecting tool should offer seamless API access or pre-built integrations that allow data to flow freely between systems. This ensures that conversations logged by the AI automatically appear in your CRM and that your systems are always in sync, creating a single source of truth for all your customer interactions.

Solving for Messy Data

AI models are incredibly powerful, but they run on data. If the data you feed them is inaccurate, incomplete, or outdated, the results you get will be, too. It’s the classic “garbage in, garbage out” problem. Before implementing an AI tool, take some time to assess the health of your contact database. This might involve removing duplicate entries, standardizing formatting, and archiving old, irrelevant contacts. Establishing clear data hygiene practices is crucial for long-term success. The upside is that many AI tools can actually help with this by automatically enriching contact profiles with fresh information, turning a potential roadblock into a major benefit.

Helping Your Team Embrace Change

Getting your team to actually use a new tool is often the biggest challenge. The key is to focus on the "what's in it for me?" factor for each individual rep. Don't just talk about how the AI will improve company metrics; show them how it will make their day-to-day work easier and help them hit their quotas faster. Involve them in the selection and setup process to give them a sense of ownership. Sharing case studies of how other sales teams have succeeded with the tool can also be incredibly motivating. When your team sees the AI as a tool that empowers them personally, adoption will feel natural rather than forced.

Keeping the Human Connection

The goal of AI in sales isn't to replace human interaction—it's to create more opportunities for it. Over-automating your process can make your outreach feel impersonal and robotic, which is the last thing you want. The best approach is to use AI for the top of the funnel, letting it handle initial qualification and appointment setting. This frees up your sales reps to have more strategic, high-value conversations with qualified prospects. Look for tools that offer a natural, human-like AI voice and clearly define the handoff points where the AI seamlessly passes a warm lead to a human. This balance ensures efficiency without sacrificing the personal touch that closes deals.

How to Choose the Right Tool for Your Team

Picking the right AI prospecting tool isn't about finding a magic bullet; it's about finding the right fit for your team's unique workflow and goals. With so many options out there, it’s easy to get distracted by flashy features. But the best tool for you is the one that solves your most pressing challenges and integrates smoothly into how you already work. Choosing the right platform can refine your sales strategies and help you connect with more of the right people.

Before you even start looking at demos, it’s smart to take a step back and think about what you really need. Consider your team’s current process, your budget, the tools you’re already using, and how much support you’ll need to get up and running. This initial planning will help you cut through the noise and focus on the solutions that will actually make a difference for your business. Think of it as creating a blueprint for your ideal AI-powered sales process.

First, Assess Your Team's Needs

Start by having an honest conversation with your sales team. What are their biggest time sinks? Where are they getting stuck in the prospecting process? Maybe they spend hours searching for contact information, struggle to write personalized outreach at scale, or get bogged down with qualifying conversations. Understanding these daily hurdles is the first step to finding a tool that provides a real solution. Make a list of your must-have features versus your nice-to-haves. This will be your guide when you start comparing different platforms and help you find a tool that feels like a true digital teammate.

Understand the Pricing

When you look at pricing, think about the total value, not just the monthly subscription fee. Some tools have hidden costs for implementation, training, or premium features. Ask vendors for a clear breakdown of all potential expenses. More importantly, think about the return on your investment. How will this tool impact key metrics like meeting booking rates or the cost to acquire a qualified prospect? Look for transparent pricing models that can grow with you. A tool that saves your team hours every week and helps them close more deals is an investment that quickly pays for itself.

Check for Critical Integrations

An AI tool that doesn’t connect with your CRM and other sales software will create more problems than it solves. Your new tool should fit into your existing tech stack like a puzzle piece, not a roadblock. Before you commit, make a list of your essential platforms—your CRM, email client, and calendar—and confirm that the tool integrates seamlessly with them. A smooth integration ensures that data flows freely between systems, keeping everyone on the same page and automating the tedious task of manual data entry. This allows your team to have a complete, up-to-date view of every interaction.

Look at the Support They Offer

Technology is only one part of the equation; people are the other. A successful rollout depends on your team feeling confident and capable with their new tool. As you evaluate options, look closely at the vendor’s support and training resources. Do they offer comprehensive onboarding? Is there a dedicated person you can call with questions? A strong support system, like a detailed help center or live training sessions, is a sign that the company is invested in your success. This partnership is key to helping your team learn the new system and use it to its full potential.

Create a Realistic Timeline

Implementing a new tool takes time, so it’s important to set realistic expectations from the start. Work with your chosen vendor to map out an implementation plan that includes data migration, system configuration, and team training. It’s often a good idea to start with a small pilot group to work out any kinks before rolling the tool out to the entire team. This phased approach helps manage the change and builds momentum. Remember, the goal is to use data-driven insights to build a stronger, more efficient process over the long term, not just to find a quick fix.

Related Articles

• SalesAi - Ai Powered Prospecting
• Outbound Prospecting
• How AI Tools Can Help You Optimize Prospect Interactions
• Transforming Sales Interactions with AI Technology
• AI Solutions for Better Lead Qualification

Frequently Asked Questions

Will an AI prospecting tool replace my sales reps? Not at all. The goal is to make your sales reps more effective, not obsolete. Think of an AI tool as a digital teammate that handles the repetitive, time-consuming parts of the job, like initial outreach and scheduling. This frees up your team to focus their energy on what humans do best: building relationships, understanding complex customer needs, and closing deals. The AI handles the volume so your team can focus on the value.

How is an AI agent different from a sales intelligence platform? This is a great question because they solve different problems. A sales intelligence platform, like ZoomInfo or Apollo.io, is primarily a database that helps you find contact information and company details. An AI agent, like the ones from SalesAi, is a conversational tool that actually does the outreach for you. It engages prospects in human-like conversations via voice or text to qualify their interest and book meetings, acting as a true extension of your team.

I'm worried about sounding robotic. How do I keep the human touch? The key is to use AI for the right tasks. A well-designed system uses AI to start the conversation and handle the initial qualification, which is often the most repetitive part of prospecting. Once a prospect is qualified and ready for a real discussion, the AI seamlessly hands them off to a human sales rep. This ensures you get the efficiency of automation at the top of the funnel while preserving the crucial human connection for more meaningful conversations.

What if our current CRM data isn't very clean? Do we need to fix it all first? While clean data is always the goal, you don't need a perfect database to get started. In fact, a good AI tool can actually help you improve your data hygiene over time. As the AI interacts with prospects, it can verify contact information and enrich your records with new details gathered during conversations. It’s best to start with the data you have and let the system help you refine it as you go.

There are so many tools out there. Where should I even start? The best first step is to look inward at your own team. Before you watch a single demo, sit down with your reps and identify their biggest bottleneck. Are they spending too much time searching for phone numbers, or are they bogged down by the back-and-forth of scheduling meetings? Once you know the specific problem you need to solve, you can focus your search on the tools designed to fix that exact issue.